I truly believe it’s time to stop talking about cultural fit in the workplace. Hiring for fit sounds like a good idea. How could it not? Everyone getting along, on the same page, able to finish each other’s sentences … it sounds like the perfect formula for business success. If your team is ONE, accelerated positive growth seems to be the natural outcome.
To a degree, yes.
Cue all the websites that feature images of employees that look and sound the same. Is your business made up of mostly one gender, one cultural group, one age group, one method of hiring? Look, I know sometimes a workplace just ends up being that way. But, part of my job is to entice consumers to learn about a brand through content marketing and public relations. What those consumers see and read on a company’s website makes a difference to them. They’re attuned to subtle nuances, even if they can’t always articulate them.
Have you ever considered that making a concerted effort to diversify even something as simple as how your website looks and reads to your (potential) customers, could make a world of difference to your business success?
Today, I want to ask you to think about all the different ways that your website can mix it up and perhaps be more welcoming to a wider scope of consumers. Here’s a list to get you started:
- post pictures of staff from a wide range of age groups
- encourage staff to write from the perspective of education or life experience
- encourage staff to write from the perspective of their own cultural backgrounds
- celebrate an array of ideas and creative approaches
- hire a mix of in-house, remote staff, and freelance writers (local or not)
When businesses give voice to people from a variety of social and cultural sectors, they are rewarded with perspective. Your staff – in-house and remote – can connect with their own communities at a deeper level than anyone else.
Inclusiveness in the workplace – in all the forms I mention above – is also a great way to identify and end biases that might not be apparent to you, but certainly are to your customers.
Over to you: How does your business website embrace diversity?