You want me to write about what?
Yikes! You’ve just been hired to write expertly about a subject you don’t know anything about. What are you going to do? Take a page from The Hitchhiker’s Guide To The Galaxy and Don’t Panic!
Remember, being a writer doesn’t mean that you have somehow managed to become an expert on everything. It means that you’ve become an expert on how to approach a subject so that it looks like you’re an expert on everything. Got it?
Now, don’t get me wrong. I’m not advocating lying. Chances are good that someone who knows about the subject will read what you’ve written and call you on it. I’m reminding you that you’re not only an expert writer, you’re an researcher. Writers are used to asking questions and finding answers. That’s the skill that will get you through the task, and at the end, you might find that you are an expert in a new subject area after all. Continue reading → 5 Tips On How To Write Outside Your Comfort Zone