Does Your Company Need An Editorial Guide?

Editorial Guides
Image by Free-Photos from Pixabay

Maybe you’re a business owner who knows that you really should get around to writing an editorial guide. But you’re not sure how or why you should bother. You’ve probably noticed that a lot of businesses – even small and medium-sized ones – go to the trouble of producing some kind of guiding document. Let me just say that there’s tremendous value in an editorial guide. It will save you money, help you promote your brand, and provide an easy way of dealing with a lot of problems that might pop up.

what are editorial guides, anyway?

You know all of that stuff companies write – email newsletters, website landing pages, blog posts? Oh, and don’t forget all of the internal communications and marketing materials. All of that copy has to be produced according to a plan. Editorial guides are that plan. Continue reading → Does Your Company Need An Editorial Guide?

What Is Online Editing?

online editing
Photo: Tran Mau Tri Tam on Unsplash

making edits online

Well, yes. Making edits online is pretty much the most basic definition of what online editing is all about. If that’s all you need to know, then great! I’m happy to help.

But, before you go, I should mention that there’s actually a whole lot more to it than you might think.

For instance, did you know that online editing is a common job requirement within film and photo production? Editing film and images online is something that happens in the studio during the post-production phase. It is one of the most important parts of film and photo development. But film and images are not really what I’m talking about here. Continue reading → What Is Online Editing?

Case Study: How To Write An Award-Winning Travel Article

freelance travel writing
Image: Jill Wellington

“Rosemary really cared about my goals, and her editorial guidance brought out my best work.”

Case Profile

Tod Stewart is a Toronto-based wine, spirits, food, travel, and lifestyle writer with over 35 years of industry experience. He contributes to newspapers, periodicals, and trade magazines. He is also a consultant to the hospitality industry.

At A Glance

Problem

Tod Stewart was tasked with writing a high-quality article about his trip to Italy that would be entered into an international competition. But, time was short, and Tod needed help streamlining his experiences into an engaging and winning story. Continue reading → Case Study: How To Write An Award-Winning Travel Article

4 Tips on Managing Your Online Reputation

summer-1501608_1920Sadly, the Toronto Film Festival (TIFF) has come and gone without me darkening the doorstep of any of the venues showing the films. I did, however, get to see Snowden when it went into wider release a week or so after its festival screening. The movie is Oliver Stone’s dramatic interpretation of whistleblower Edward Snowden. In 2013, Snowden released to journalists at The Guardian documentation proving that the national Security Association in the US (and other security departments in other countries, including Great Britain and Canada) was illegally spying on regular citizens. Continue reading → 4 Tips on Managing Your Online Reputation

How To Write A Video Script

screenplay-408252_1920Writing fiction isn’t really my forte. I love trying, and if I try long enough, I might just create something great (or at least, good).

Writing nonfiction is my forte. Explaining the intricacies of any particular subject matter is fun. Yep, you read that right … fun.

Despite that reality, I don’t think the two are as distinct as some might think. In fact, I merge them as much as possible in everything I write. Now, I’m not suggesting that anyone fictionalize work that isn’t meant to be fiction. That would not be good. (Although, I would argue that some instruction manuals read like fiction. Have you ever tried putting something together with the help of instructions that seem to be written for an entirely different product? Uh huh.) Continue reading → How To Write A Video Script

How To Edit A Thesis

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I’ve received a number of requests from clients asking me to edit a thesis. My first response is always to accept. I love reading theses. It takes me right back to my university days full of ideas and long theoretical discussions. The theories and solutions we devised over pints of beer or cups of coffee may not have stood up against a reality check, but they were fun nonetheless. Even writing my own thesis, though definitely arduous at times, was fun. Taking an idea and tracing its possible routes to a variety of logical conclusions is not something I get to do very often today.

When it comes to editing a thesis, however, a whole different set of skills is involved. The most important is communicating what role exactly the editor plays. More so than for any other type of writing, putting expectations down on paper, in a contract, is of supreme importance. Continue reading → How To Edit A Thesis

5 Tips On How To Write Outside Your Comfort Zone

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You want me to write about what?

Yikes! You’ve just been hired to write expertly about a subject you don’t know anything about. What are you going to do? Take a page from The Hitchhiker’s Guide To The Galaxy and Don’t Panic!

Remember, being a writer doesn’t mean that you have somehow managed to become an expert on everything. It means that you’ve become an expert on how to approach a subject so that it looks like you’re an expert on everything. Got it?

Now, don’t get me wrong. I’m not advocating lying. Chances are good that someone who knows about the subject will read what you’ve written and call you on it. I’m reminding you that you’re not only an expert writer, you’re an researcher. Writers are used to asking questions and finding answers. That’s the skill that will get you through the task, and at the end, you might find that you are an expert in a new subject area after all. Continue reading → 5 Tips On How To Write Outside Your Comfort Zone

Why Do I Need An Editor?

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I guess the “I” in that question should really be “we” because everyone needs an editor, even editors!

The issue is that after a while, we become blind to our work. Our eyes skip over the words because our brains know it so well. Having someone else read your work, especially aloud, will bring problems to the forefront really quickly.

I know it’s really hard to let someone see your work before it’s done. So, you don’t have to if that’s a real problem. You can keep working on it till you reach a point of comfort. There are, however, some key times that I really do recommend you hand it over. Continue reading → Why Do I Need An Editor?

Favourite Writing Haunts

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When I was setting up my office, two objects were of huge importance – the desk and the lamp. My desk had to be the right size to fit my computer (sitting toward the left side), a notebook (sitting directly to the right of my computer because, believe it or not, I still write most of my posts by hand before typing them into my blog!), and enough room on the far right side of my desk for my calendar. The lamp had to be small with a moveable head and bright white light so that I could work comfortably with the main room light turned off.

Sounds very cozy and organized, doesn’t it? Continue reading → Favourite Writing Haunts

5 Creative Nonfiction Writing Tips

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True stories well told. Lee Gutkind

At some point in university, I read Charles Darwin’s On The Origin of Species. It was lyrical and riveting. Yes, you read that right. I’m talking about a scientific text published in 1859 … and I thoroughly enjoyed it. It was not what I’d call a cure for insomnia like so many of the dry, nonfiction texts I read throughout my school years. Have you ever wondered why history textbooks, so full of adventure, misfortune and the ideals on which countries were founded, tend to be written in fairly unimaginative language? Me, too. Well, I don’t have the answer. I do know, however, that it’s entirely possible to write about facts in an exciting style. There’s a reason why we enjoy reading fiction so much. So, in the interest of readability, I’ve pulled together five tips to help you make your nonfiction writing more engaging. Continue reading → 5 Creative Nonfiction Writing Tips