Content Writing

iNSYNQ offers cloud-hosted virtual desktop software.

BRIEF

Write blog posts and white papers that inform and engage clients.

OBJECTIVES

To raise awareness of the benfeits of cloud computing, build a relationship with small and through specific and dedicated storytelling.

STRATEGY

The Eloquent Word collaborated with iNYNQ’s marketing team to develop a content strategy that provided customers a platform to express their satisfaction. We posted customer success stories and product information consistently each month. This approach helped us demonstrate iNSYNQ’s niche expertise.

RESULTS

iNYSYNQ saw brand consistency across properties and experienced a higher rate of positive engagement from team members and clients.