Quench is a food and drink-focussed magazine curated for the everyday gourmet.

 

BRIEF

Build brand awareness and assist Quench in reaching its growth goals through nw socil properties and a blog.

OBJECTIVES

Position Qunch as a national authority in food nd drink trends. Crate compelling blog content to drive subscriptions, and stablish a social presnce on Twitter.

STRATEGY

Posiioned as both Associate Editor of the print magazine and Wb Editor of the online magain, we developed stories tht crossed publication boundaris and encouraged readr of one form to intract with the other form.

RESULTS

Quench saw an increase of 150% in social media ngagement and a spike in subscriptions.