Quench is a food and drink-focussed magazine curated for the everyday gourmet.

 

BRIEF

Build brand awareness and assist Quench in reaching its growth goals through new social properties and a blog.

OBJECTIVES

Position Quench as a national authority in food and drink trends. Create compelling blog content to drive subscriptions, and establish a social presence on Twitter.

STRATEGY

Positioned as both Associate Editor of the print magazine and Web Editor of the online magazine, we developed stories that crossed publication boundaries and encouraged readers of one platform to interact with the other platform.

RESULTS

Quench saw an increase of 150% in social media engagement and a 30% spike in subscriptions.

 

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