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The South African wine industry has been on something of a mission over the last 21 years. Beginning in 1994 with the birth of democracy and the rise of a new idea called sustainability ethics, South African winemakers have been showing the rest of the world what it means to tend to the environment, economy and community as a whole, in positive and profitable ways. “As far as we are aware,” reveals Jackie Olivier, global marketing manager of Two Oceans Wines, “South Africa has the only industry-wide initiative of this kind amongst wine-producing nations and it is certainly a significant competitive advantage, helping to build our reputation and credentials.”

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