Newsletters – Keeping In Touch

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A couple of months ago, I was speaking with an employee who works for a large corporation that shall remain nameless. She was looking for someone willing to take over writing the company’s internal newsletter. “It’s really boring,” she told me. Apparently, the latest issue focused on telling employees where they should be parking their cars. “I really believe,” I began, “that with the right approach, pretty much any topic can be made to be interesting.” Silence. When she spoke again, she said, “They tried humour. It didn’t work.” Continue reading → Newsletters – Keeping In Touch