Press releases are like that first line of Dickens’ A Tale of Two Cities, “It was the best of times. I was the worst of times.” Some of them can be wonderful reads – replete with all the right information set out like a compelling story. Then there are those that are not.
The question for you is whether, as an owner of a small or medium-sized business, you should even bother going to the trouble of preparing one.
You are a rockstar! Starting your business and scaling it up is not exactly easy. As a business owner, myself, I know how many hours it takes to lead a passion to fruition. My business has had its ups and downs – sometimes of my own doing, sometimes not. Like me, I know you’re trying to keep up with new marketing trends that will keep your business in front of as many eyes as possible. You’ve bought ads in your local newspaper. You’re an active member with the local chamber of commerce. Maybe you even have a website.
(By the way, did you know that 40% of small businesses do not have a website?)
My point is that business owners are not just experts in their field. They also need to be experts in marketing. There is, however, one marketing tool that most small and medium-sized businesses likely haven’t tried. Continue reading → Every SMB Needs A Press Kit
By now, you know that your business website needs a blog. No doubt, you’ve heard all of the pros.
It will help you build a solid foundation of return customers.
It will help you grow your business.
It will help you showcase your products or services.
Yes. All that and more. There’s a lot of proof out there that shows how beneficial a blog can be.
Over 3/4 of internet users say they read blogs regularly.
72% of marketers said that having a good content strategy was a major key to their success.
Marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. (All stats from Hubspot.)
As an owner of a small or medium-sized business, you probably don’t doubt for a minute that bogging can be a very beneficial marketing activity. Any method that puts your business in front of more potential customers has to be good. The problem for most of you, though, is numbers. There’s only one of you, maybe a few of you. Even if there are a hundred of you, it can be hard to fit in one more task. You and your team likely already wear multiple hats. Yet, here I am, asking you to put on one more. Continue reading → How To Create A Business Blog