Press releases are like that first line of Dickens’ A Tale of Two Cities, “It was the best of times. I was the worst of times.” Some of them can be wonderful reads – replete with all the right information set out like a compelling story. Then there are those that are not.
The question for you is whether, as an owner of a small or medium-sized business, you should even bother going to the trouble of preparing one.
Yes. Yes, you should. Continue reading → Press Releases: Alive and Kicking It For Small and Medium Businesses