How To Tell Stories That Matter To People

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I had the great honour of interviewing Marc Schurman about his sustainably farmed greenhouse operation for Canadian Geographic magazine’s Places segment. (Read it here: Farming without fossil fuels on Prince Edward Island.) The print version will be available early in the new year. A feature article focusing on the heating system they chose will appear in Greenhouse Canada magazine later this year.

The Schurman family has been involved in sustainable farming practices for multiple generations, and their recent dive into carbon-neutral greenhouse heating is only the latest step toward clean farm management. Continue reading → How To Tell Stories That Matter To People

A Glimpse Into the Work Process of a Copyeditor

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Some people seek the spotlight. Me? I’m more of a behind-the-scenes kind of person, which makes me particularly suited to be a copyeditor. I really enjoy helping people build and clarify ideas until they morph into a nicely structured, publishable piece.

I know that you’ve poured your heart into that document. Whether it’s a magazine article or sell sheet, you need that piece of writing to showcase who you, your products or services are. Copyeditors don’t take that lightly. With that in mind, my goal as a copyeditor is to make the document work for you as best as possible. Continue reading → A Glimpse Into the Work Process of a Copyeditor

A Glimpse Into the Work Process of a Content Writer

echinacia & bee

What does a content writer do?

Ok, this one really is fairly self-explanatory. But, since I’ve committed to explaining a bit about my work process as a freelance content writer, I’m going to go ahead and expand on it.

A content writer writes … well … content. In my case, I specialize in blog posts, white papers, business marketing materials, web pages, training manuals, general interest and niche magazine articles (print and online), and quite a bit more. I was that university student who absolutely loved writing essays.

I loved essay writing because it’s a clearly structured format. As long as you stick to that structure, you can argue anything you’d like (backed up by logic, of course). Continue reading → A Glimpse Into the Work Process of a Content Writer

How To Use Social Media To Grow Your Business

How to use social media to grow your business

Despite the title above, the truth is that all businesses – from solopreneurs to mega corporations – need to figure out how to make social media work for them. Even if you’ve been a longtime Facebook user, you might still feel unsure about how to move from personal use to leveraging that platform to market your business.

That uncertainty is completely natural. Don’t beat yourself up if you’re not a digital native. Regardless of whether or not you were born with a cellphone in your hand, everyone can use a primer on how social media marketing for business and personal use are two very different beasts. Continue reading → How To Use Social Media To Grow Your Business

Does Your Company Need An Editorial Guide?

Editorial Guides
Image by Free-Photos from Pixabay

Maybe you’re a business owner who knows that you really should get around to writing an editorial guide. But you’re not sure how or why you should bother. You’ve probably noticed that a lot of businesses – even small and medium-sized ones – go to the trouble of producing some kind of guiding document. Let me just say that there’s tremendous value in an editorial guide. It will save you money, help you promote your brand, and provide an easy way of dealing with a lot of problems that might pop up.

what are editorial guides, anyway?

You know all of that stuff companies write – email newsletters, website landing pages, blog posts? Oh, and don’t forget all of the internal communications and marketing materials. All of that copy has to be produced according to a plan. Editorial guides are that plan. Continue reading → Does Your Company Need An Editorial Guide?

Case Study: How To Write An Award-Winning Travel Article

freelance travel writing
Image: Jill Wellington

“Rosemary really cared about my goals, and her editorial guidance brought out my best work.”

Case Profile

Tod Stewart is a Toronto-based wine, spirits, food, travel, and lifestyle writer with over 35 years of industry experience. He contributes to newspapers, periodicals, and trade magazines. He is also a consultant to the hospitality industry.

At A Glance

Problem

Tod Stewart was tasked with writing a high-quality article about his trip to Italy that would be entered into an international competition. But, time was short, and Tod needed help streamlining his experiences into an engaging and winning story. Continue reading → Case Study: How To Write An Award-Winning Travel Article