Does Your Company Need An Editorial Guide?

Editorial Guides
Image by Free-Photos from Pixabay

Maybe you’re a business owner who knows that you really should get around to writing an editorial guide. But you’re not sure how or why you should bother. You’ve probably noticed that a lot of businesses – even small and medium-sized ones – go to the trouble of producing some kind of guiding document. Let me just say that there’s tremendous value in an editorial guide. It will save you money, help you promote your brand, and provide an easy way of dealing with a lot of problems that might pop up.

what are editorial guides, anyway?

You know all of that stuff companies write – email newsletters, website landing pages, blog posts? Oh, and don’t forget all of the internal communications and marketing materials. All of that copy has to be produced according to a plan. Editorial guides are that plan. Continue reading → Does Your Company Need An Editorial Guide?

Case Study: How To Write An Award-Winning Travel Article

freelance travel writing
Image: Jill Wellington

“Rosemary really cared about my goals, and her editorial guidance brought out my best work.”

Case Profile

Tod Stewart is a Toronto-based wine, spirits, food, travel, and lifestyle writer with over 35 years of industry experience. He contributes to newspapers, periodicals, and trade magazines. He is also a consultant to the hospitality industry.

At A Glance

Problem

Tod Stewart was tasked with writing a high-quality article about his trip to Italy that would be entered into an international competition. But, time was short, and Tod needed help streamlining his experiences into an engaging and winning story. Continue reading → Case Study: How To Write An Award-Winning Travel Article