Tell Your Customer Stories Without Breaking The Law

Tell Your Customer Stories Without Breaking The Law
Image by mohamed Hassan from Pixabay

It’s a bit of a dramatic title, I know. But, I’m going with it to draw attention to two facts.

First, as business owners, we want to promote the good work we do for our customers. Sharing success stories is one of the most effective marketing tools we have. It’s the reason why there are so many review websites all over the internet. The customer experience told in their own words is a very powerful sales tool.

Second, customer stories belong to your customers, not you. Receiving a glowing testimonial feels great. But, you can’t post it to your website, share it on social media, or print it on your company literature without express consent from that customer. Continue reading → Tell Your Customer Stories Without Breaking The Law

Case Study: How To Write An Award-Winning Travel Article

freelance travel writing
Image: Jill Wellington

“Rosemary really cared about my goals, and her editorial guidance brought out my best work.”

Case Profile

Tod Stewart is a Toronto-based wine, spirits, food, travel, and lifestyle writer with over 35 years of industry experience. He contributes to newspapers, periodicals, and trade magazines. He is also a consultant to the hospitality industry.

At A Glance

Problem

Tod Stewart was tasked with writing a high-quality article about his trip to Italy that would be entered into an international competition. But, time was short, and Tod needed help streamlining his experiences into an engaging and winning story. Continue reading → Case Study: How To Write An Award-Winning Travel Article