It’s a bit of a dramatic title, I know. But, I’m going with it to draw attention to two facts.
First, as business owners, we want to promote the good work we do for our customers. Sharing success stories is one of the most effective marketing tools we have. It’s the reason why there are so many review websites all over the internet. The customer experience told in their own words is a very powerful sales tool.
Second, customer stories belong to your customers, not you. Receiving a glowing testimonial feels great. But, you can’t post it to your website, share it on social media, or print it on your company literature without express consent from that customer. Continue reading → Tell Your Customer Stories Without Breaking The Law