How To Tell Stories That Matter To People

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I had the great honour of interviewing Marc Schurman about his sustainably farmed greenhouse operation for Canadian Geographic magazine’s Places segment. (Read it here: Farming without fossil fuels on Prince Edward Island.) The print version will be available early in the new year. A feature article focusing on the heating system they chose will appear in Greenhouse Canada magazine later this year.

The Schurman family has been involved in sustainable farming practices for multiple generations, and their recent dive into carbon-neutral greenhouse heating is only the latest step toward clean farm management. Continue reading → How To Tell Stories That Matter To People

A Glimpse Into the Work Process of a Copyeditor

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Some people seek the spotlight. Me? I’m more of a behind-the-scenes kind of person, which makes me particularly suited to be a copyeditor. I really enjoy helping people build and clarify ideas until they morph into a nicely structured, publishable piece.

I know that you’ve poured your heart into that document. Whether it’s a magazine article or sell sheet, you need that piece of writing to showcase who you, your products or services are. Copyeditors don’t take that lightly. With that in mind, my goal as a copyeditor is to make the document work for you as best as possible. Continue reading → A Glimpse Into the Work Process of a Copyeditor

A Glimpse Into the Work Process of a Content Writer

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What does a content writer do?

Ok, this one really is fairly self-explanatory. But, since I’ve committed to explaining a bit about my work process as a freelance content writer, I’m going to go ahead and expand on it.

A content writer writes … well … content. In my case, I specialize in blog posts, white papers, business marketing materials, web pages, training manuals, general interest and niche magazine articles (print and online), and quite a bit more. I was that university student who absolutely loved writing essays.

I loved essay writing because it’s a clearly structured format. As long as you stick to that structure, you can argue anything you’d like (backed up by logic, of course). Continue reading → A Glimpse Into the Work Process of a Content Writer

What Is Online Editing?

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Photo: Tran Mau Tri Tam on Unsplash

making edits online

Well, yes. Making edits online is pretty much the most basic definition of what online editing is all about. If that’s all you need to know, then great! I’m happy to help.

But, before you go, I should mention that there’s actually a whole lot more to it than you might think.

For instance, did you know that online editing is a common job requirement within film and photo production? Editing film and images online is something that happens in the studio during the post-production phase. It is one of the most important parts of film and photo development. But film and images are not really what I’m talking about here. Continue reading → What Is Online Editing?