Does Your Company Need An Editorial Guide?

Editorial Guides
Image by Free-Photos from Pixabay

Maybe you’re a business owner who knows that you really should get around to writing an editorial guide. But you’re not sure how or why you should bother. You’ve probably noticed that a lot of businesses – even small and medium-sized ones – go to the trouble of producing some kind of guiding document. Let me just say that there’s tremendous value in an editorial guide. It will save you money, help you promote your brand, and provide an easy way of dealing with a lot of problems that might pop up.

what are editorial guides, anyway?

You know all of that stuff companies write – email newsletters, website landing pages, blog posts? Oh, and don’t forget all of the internal communications and marketing materials. All of that copy has to be produced according to a plan. Editorial guides are that plan. Continue reading → Does Your Company Need An Editorial Guide?

Newsletters – Keeping In Touch

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A couple of months ago, I was speaking with an employee who works for a large corporation that shall remain nameless. She was looking for someone willing to take over writing the company’s internal newsletter. “It’s really boring,” she told me. Apparently, the latest issue focused on telling employees where they should be parking their cars. “I really believe,” I began, “that with the right approach, pretty much any topic can be made to be interesting.” Silence. When she spoke again, she said, “They tried humour. It didn’t work.” Continue reading → Newsletters – Keeping In Touch