You are a rockstar! Starting your business and scaling it up is not exactly easy. As a business owner, myself, I know how many hours it takes to lead a passion to fruition. My business has had its ups and downs – sometimes of my own doing, sometimes not. Like me, I know you’re trying to keep up with new marketing trends that will keep your business in front of as many eyes as possible. You’ve bought ads in your local newspaper. You’re an active member with the local chamber of commerce. Maybe you even have a website.
(By the way, did you know that 40% of small businesses do not have a website?)
My point is that business owners are not just experts in their field. They also need to be experts in marketing. There is, however, one marketing tool that most small and medium-sized businesses likely haven’t tried. Continue reading → Every SMB Needs A Press Kit