How To Tell Stories That Matter To People

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I had the great honour of interviewing Marc Schurman about his sustainably farmed greenhouse operation for Canadian Geographic magazine’s Places segment. (Read it here: Farming without fossil fuels on Prince Edward Island.) The print version will be available early in the new year. A feature article focusing on the heating system they chose will appear in Greenhouse Canada magazine later this year.

The Schurman family has been involved in sustainable farming practices for multiple generations, and their recent dive into carbon-neutral greenhouse heating is only the latest step toward clean farm management. Continue reading → How To Tell Stories That Matter To People

Every SMB Needs A Press Kit

Every SMB Needs A Press Kit
Image by Gerd Altmann from Pixabay

You are a rockstar! Starting your business and scaling it up is not exactly easy. As a business owner, myself, I know how many hours it takes to lead a passion to fruition. My business has had its ups and downs – sometimes of my own doing, sometimes not. Like me, I know you’re trying to keep up with new marketing trends that will keep your business in front of as many eyes as possible. You’ve bought ads in your local newspaper. You’re an active member with the local chamber of commerce. Maybe you even have a website.

(By the way, did you know that 40% of small businesses do not have a website?)

My point is that business owners are not just experts in their field. They also need to be experts in marketing. There is, however, one marketing tool that most small and medium-sized businesses likely haven’t tried. Continue reading → Every SMB Needs A Press Kit

How To Create A Business Blog

How to Start the Right Blog For Your Business
Image by Javier Rodriguez from Pixabay

start the right kind of business blog

By now, you know that your business website needs a blog. No doubt, you’ve heard all of the pros.

  • It will help you build a solid foundation of return customers.
  • It will help you grow your business.
  • It will help you showcase your products or services.

Yes. All that and more. There’s a lot of proof out there that shows how beneficial a blog can be.

  • Over 3/4 of internet users say they read blogs regularly.
  • 72% of marketers said that having a good content strategy was a major key to their success.
  • Marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. (All stats from Hubspot.)

As an owner of a small or medium-sized business, you probably don’t doubt for a minute that bogging can be a very beneficial marketing activity. Any method that puts your business in front of more potential customers has to be good. The problem for most of you, though, is numbers. There’s only one of you, maybe a few of you. Even if there are a hundred of you, it can be hard to fit in one more task. You and your team likely already wear multiple hats. Yet, here I am, asking you to put on one more. Continue reading → How To Create A Business Blog