Press Releases: Alive and Kicking It For Small and Medium Businesses

Press Releases – Alive and Kicking It For Small and Medium Businesses
Image by Gerd Altmann from Pixabay

Press releases are like that first line of Dickens’ A Tale of Two Cities, “It was the best of times. I was the worst of times.” Some of them can be wonderful reads – replete with all the right information set out like a compelling story. Then there are those that are not.

The question for you is whether, as an owner of a small or medium-sized business, you should even bother going to the trouble of preparing one.

Yes. Yes, you should. Continue reading → Press Releases: Alive and Kicking It For Small and Medium Businesses

Every SMB Needs A Press Kit

Every SMB Needs A Press Kit
Image by Gerd Altmann from Pixabay

You are a rockstar! Starting your business and scaling it up is not exactly easy. As a business owner, myself, I know how many hours it takes to lead a passion to fruition. My business has had its ups and downs – sometimes of my own doing, sometimes not. Like me, I know you’re trying to keep up with new marketing trends that will keep your business in front of as many eyes as possible. You’ve bought ads in your local newspaper. You’re an active member with the local chamber of commerce. Maybe you even have a website.

(By the way, did you know that 40% of small businesses do not have a website?)

My point is that business owners are not just experts in their field. They also need to be experts in marketing. There is, however, one marketing tool that most small and medium-sized businesses likely haven’t tried. Continue reading → Every SMB Needs A Press Kit