Renaissance of the Farmers’ Market

Photo courtesy of The City of Brampton
Photo courtesy of The City of Brampton

This article was originally published in Tidings Magazine.

It’s Saturday, eight in the morning, and already the street is buzzing with conversations and activity. I’d hoped to be here early enough to miss the crowds (a pet peeve of mine) and have first pick of the colourful produce. I guess everyone else had the same idea. Ten years ago, you could roll a bowling ball down the middle of Main Street at this hour. Now, people come out early, carrying bags or pulling wagons ready to fill them with the freshest vegetables, the sweetest fruit and the juiciest pies. I’m at the Brampton farmers’ market this morning, and like so many other markets around Ontario, mine is undergoing a kind of renaissance. Continue reading → Renaissance of the Farmers’ Market

Crave

jeffreywVariety is indeed the spice of our lives, and this allows us to really diversify with minimal additional effort. –Joel MacCharles

Let’s call it the persistence of imagination. We’ve all seen it, if not actually experienced it. It’s that unquenchable desire that drives a person to turn a passion for food, such as a love of chocolate, into something that explodes beyond the boundaries of their own kitchen walls. Maybe it’s a special jam recipe or homemade wine. Whatever the creation, before long others end up craving it, too. What begins as a simple food experiment meant to sate a personal hunger turns into something bigger — maybe even something lucrative. Connecting with people who relentlessly pursue the dictates of their taste buds is truly inspiring. There’s a vibe. Soon, their endless pursuit of flavour will have you believing that anything is possible. But who are these people? And why do they bother going to such lengths when all they need do is walk into a grocery store and find loads of products that are already there? Dan Luciani, a technology expert by day, Joel MacCharles and Dana Harrison, who run wellpreserved.ca, Angelo Bean, the Sausage King, and Jefferson Alvarez, executive chef at Vancouver’s Fraîche, had a ready answer for me: when passion takes hold, there is no turning back. Continue reading → Crave