Brand-Customer Relationships – The Long Walk Down The Aisle

Brand-Customer Relationships – The Long Walk Down The Aisle
Photo: Mike Petrucci via Unsplash

 

relationships can sure be hard

They love you. They leave you. They’re back with a box of chocolates. Who knows how it’s all going to end? You just have to take it on faith because sometimes all the statistics in the world can’t tell you what will be. 

Speaking of stats, did you know…

  • *57% of customers make purchasing decisions based on a company’s ethical values?
  • *61% believe that boycotts, speaking out on social media, and other types of protest influence how a company behaves?
  • **92% would drop a brand for another that had a compelling social purpose?

Uh huh. That brand-customer relationship is fraught with love and heartache. Continue reading → Brand-Customer Relationships – The Long Walk Down The Aisle

Press Releases: Alive and Kicking It For Small and Medium Businesses

Press Releases – Alive and Kicking It For Small and Medium Businesses
Image by Gerd Altmann from Pixabay

Press releases are like that first line of Dickens’ A Tale of Two Cities, “It was the best of times. I was the worst of times.” Some of them can be wonderful reads – replete with all the right information set out like a compelling story. Then there are those that are not.

The question for you is whether, as an owner of a small or medium-sized business, you should even bother going to the trouble of preparing one.

Yes. Yes, you should. Continue reading → Press Releases: Alive and Kicking It For Small and Medium Businesses

How To Use Social Media To Grow Your Business

How to use social media to grow your business

Despite the title above, the truth is that all businesses – from solopreneurs to mega corporations – need to figure out how to make social media work for them. Even if you’ve been a longtime Facebook user, you might still feel unsure about how to move from personal use to leveraging that platform to market your business.

That uncertainty is completely natural. Don’t beat yourself up if you’re not a digital native. Regardless of whether or not you were born with a cellphone in your hand, everyone can use a primer on how social media marketing for business and personal use are two very different beasts. Continue reading → How To Use Social Media To Grow Your Business

4 Tips on Managing Your Online Reputation

summer-1501608_1920Sadly, the Toronto Film Festival (TIFF) has come and gone without me darkening the doorstep of any of the venues showing the films. I did, however, get to see Snowden when it went into wider release a week or so after its festival screening. The movie is Oliver Stone’s dramatic interpretation of whistleblower Edward Snowden. In 2013, Snowden released to journalists at The Guardian documentation proving that the national Security Association in the US (and other security departments in other countries, including Great Britain and Canada) was illegally spying on regular citizens. Continue reading → 4 Tips on Managing Your Online Reputation