Brand-Customer Relationships – The Long Walk Down The Aisle

Brand-Customer Relationships – The Long Walk Down The Aisle
Photo: Mike Petrucci via Unsplash

 

relationships can sure be hard

They love you. They leave you. They’re back with a box of chocolates. Who knows how it’s all going to end? You just have to take it on faith because sometimes all the statistics in the world can’t tell you what will be. 

Speaking of stats, did you know…

  • *57% of customers make purchasing decisions based on a company’s ethical values?
  • *61% believe that boycotts, speaking out on social media, and other types of protest influence how a company behaves?
  • **92% would drop a brand for another that had a compelling social purpose?

Uh huh. That brand-customer relationship is fraught with love and heartache. Continue reading → Brand-Customer Relationships – The Long Walk Down The Aisle